Caprice Ubud
Property Estimate Projection & Investment Opportunity
A refined South Ubud villa experience, professionally managed for comfort, performance, and peace of mind.
Caprice Ubud combines a quiet ricefield setting with a brand-new build and a full-service hospitality operation under AUMANA — engineered for long-term yield and capital appreciation.
Asset
Brand-new 4-bedroom private villa in Singapadu Kaler, South Ubud corridor.
Setting
Uninterrupted ricefield and jungle view with full-length private pool.
Operator
Operated under the AUMANA guest-service standard, end-to-end.
Yield
Stabilised operating yield strengthens consistently year over year.
Thesis
Premium positioning, disciplined revenue management, durable long-term yield.
Caprice Ubud
A new-build private villa designed for premium leisure stays.
Singapadu Kaler, South Ubud.
- South Ubud corridor — quiet ricefield setting in Singapadu Kaler.
- Direct access to Ubud Center, Mas, Lodtunduh, Tegenungan, Goa Gajah.
- Suited to privacy, wellness retreats, families and small group stays.
- Strategic between Ubud cultural core and the Gianyar gateway south.
≈ 12 min Ubud Center · ≈ 20 min Goa Gajah · ≈ 55 min Airport
Bali & Ubud villa demand remains structurally strong.
International Recognition
Ubud is a top-three Asia wellness destination, with sustained inbound demand from APAC, EU and ANZ.
Diverse Demand Pools
Families, wellness travellers, couples and small groups support a balanced calendar across seasons.
Operator Edge
Competition is high, but professionally managed villas consistently outperform the broader market.
1.1M+
Ubud-area arrivals / yr
68%
Avg. premium villa occ.
IDR 5.4M
Ubud 4BR median ADR
7.1 nights
Avg. wellness length-of-stay
Target Segmentation
Families
Multi-generational stays, 5–10 nights.
2–4 Couples
Group escapes, milestone celebrations.
Wellness Travellers
Yoga retreats, detox, breathwork programs.
Group Stays
Friend groups, creative retreats, off-sites.
Digital Nomad Families
30+ night long stays at discounted rates.
Premium Leisure
Discerning couples on shorter premium stays.
What makes Caprice Ubud difficult to replicate.
New Build
Pristine condition, contemporary design.
Ricefield & Jungle View
Uninterrupted natural outlook.
4 BR / 4 BA Layout
Optimised for groups and families.
Private Pool
2.5 × 8 m full-length pool.
Car & Bike Parking
Convenient on-site access.
In-Villa Check-In
Premium arrival, no front desk.
AUMANA Service Standard
Professional, consistent, measurable.
Editorial Photography
Drives conversion across all OTAs.
Premium private — above standard, below ultra-luxury.
Villa Santi
Mid-premium
Villa The Bali Myna
View competitor
Villa Meissa
Direct competitor
Caprice Ubud
AUMANA managed
Villa Savana
Premium
Villa Serenity
Luxury benchmark
Comparable South Ubud 4-bedroom villas.
Premium villas within a five-kilometre radius.
Benchmarked against nearby premium and professionally managed 4-bedroom villas — properties with comparable design, pool facilities, staff, and group-stay appeal.
Key Insight
The strongest direct references — Villa Serenity, Savana, Jacques, and Love in Bali — support a premium pricing band of IDR 7.9M – 9.4M+ per night.
Premium 4-bedroom villas with pool, jungle & service.
The right comparison set extends beyond bedroom count to facilities, view, professional management, and the ability to attract premium family and group travellers.
Direct Premium · Jungle & Two-Pool
Serenity · Savana · Jacques · Love in Bali
IDR 7.9M – 9.4M+
The most accurate competitor set. Recommended as the primary pricing reference for the subject villa.
Upper Premium · Luxury Positioning
Kelusa · Shinta Dewi · Vastu · Candi Kecil Empat
IDR 7.3M – 15M+
Upper ceiling of the Ubud 4BR market. Reachable with strong branding, photography, service, and reviews.
Managed Mid-Premium 4BR Villas
Mamily · Meissa · Santi · Infinity
IDR 3.85M – 6.3M
Lower and mid-market benchmark. Subject villa should sit above this group based on facilities and guest experience.
Luxury Management Benchmark
Elite Havens & professionally managed luxury villas
On request
Reference for service standard, guest journey, photography, and concierge concept rather than headline rate.
Pricing Ladder · Per Night
Lower Managed
IDR 3.85M – 5M
Mid-Premium Managed
≈ IDR 6.3M
Direct Premium Set
IDR 7.9M – 9.4M+
Upper Luxury
IDR 9.4M – 15M+
Macro reference vs. the correct target layer.
The Ubud market spans simple pool villas to professionally managed luxury retreats. Underwriting should reference the professionally managed premium layer, not the broad market average.
Positioned as a premium 4-bedroom Ubud jungle villa, the recommended stabilised ADR sits at IDR 6.5M – 8.6M, with high-season targets of IDR 9M – 11M and peak-season rates of IDR 11M – 14.5M per night.
“Premium private 4-bedroom ricefield & jungle-view villa in South Ubud, professionally managed by AUMANA — for families, groups, wellness travellers, and premium leisure guests.”
From soft opening to stabilised long-term yield.
Soft Opening 2026 (6 mo)
Year 2027
Year 2 – 10
Stress-tested across three demand environments.
Caprice Ubud vs Villa Akira.
A side-by-side view of AUMANA's two private villa investment profiles.
Caprice Ubud
Premium Private Villa Investment Opportunity